"These aren't merely branding choices but rather are part of an ongoing metacommentary on contemporary modes of production, in which the self becomes both factory and product."
Can this be done by only a few world-famous people or is it scalable to large numbers of people? Will it be "everybody gets 15 minutes"? Or will it be everybody all the time is both factory and product in countless niches?
Good essay.
"These aren't merely branding choices but rather are part of an ongoing metacommentary on contemporary modes of production, in which the self becomes both factory and product."
Can this be done by only a few world-famous people or is it scalable to large numbers of people? Will it be "everybody gets 15 minutes"? Or will it be everybody all the time is both factory and product in countless niches?